Jawbone San Francisco, CA
UP by Jawbone is an activity tracker that consists of a flexible rubber-coated wristband and accompanying iPhone and Android app, UP allows users to track their sleep, eating habits, and daily activity including steps taken and calories burned. The wristband is water-resistant and designed to be worn 24/7, with a rechargeable battery that lasts for up to 10 days at a time. The wristband also features a vibration motor that can be programmed as an alarm to wake users in the best phase of their natural sleep cycle, or act as a reminder when users have been sedentary too long. The UP app includes a social-networking platform designed to add an extra layer of motivation within the system. UP users can view their friends’ data and engage in challenges with other users. Additionally, as a part of the UP Platform, Jawbone partnered with fitness related apps including: IFTTT, LoseIt!, Maxwell Health, MapMyFitness, MyFitnessPal, Notch, RunKeeper, Sleepio,Wello, and Withings. The 3.0 software is intended to provide more real-time data and information to help motivate users achieve their goals through "Today I Will" targets related to sleep, movement, and water consumption. The app also suggests goals based on user's habits. Live notifications are provided on the UP24 so users will get push notifications when they get close to their goals. A new activity log gives a snapshot of a user's day and when the UP24 last synced. The 3.0 app also will automatically analyze sleep data from the previous night if users forget to press the button for sleep mode, and lets users edit sleep/wake times.