Simple Energy Boulder, CO
Simple Energy is a software company using social game mechanics to change how people save energy and how utilities engage customers. By making energy savings more accessible and fun, consumers are more likely to participate in energy saving intiatives. The product is comprised of three core modules, each designed to reach consumers across their preferred platforms (web, mobile, app, and social networks). With data-driven micro-targeted messaging providing tips, insights, and rewards, social competitions and leaderboards to encourage users and reward engagement and a marketplace for energy-related products and services that helps users put their savings to work. Simple Energy users get an average of 6.7% energy savings and over 10% during peak times.